The Mad Hueys

“The Mad Hueys is about getting up in the morning and looking out the window and saying I'm the maddest Huey in this joint.”

Joel, Damon and Shaun make up the infamous trio that are The Mad Hueys. Sharing their fishing, surfing and travel adventures online, they have accumulated quite the following. This clothing line is an extension of their “live life to the fullest” attitude.

Shop Mad Hueys NZ at Empire Skate

For those in the know, this brand is a way to support and represent the group. For those who aren’t, you will still find a great selection of high-quality apparel and accessories at a fair price point. A small production team runs things from their hometown of Gold Coast, Australia.

The label embodies the local culture well with warm weather essentials, playful graphics and tongue-in-cheek embellishments. Core pieces prioritise freedom of movement and complement nautical activities. Think tank tops, board shorts, flip-flops and sun-smart caps. Repeating patterns are a seasonal feature, with colourful aquatic illustrations alongside a variety of more subtle logo designs. Washed fabrics are commonplace in a multitude of colourways, giving a vintage vibe and decreasing the effects of further sunshine.

Find the best in leisure-wear here at Empire Skate, alongside a vast range of street and sneaker styles. Get your outfit sorted from head to toe now with our men’s shoe range.

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With free domestic shipping on all orders $99 and over, as well as stress-free returns, you can take ease in your online shopping experience. Afterpay and Zip help to keep your options open, plus you can also accumulate regular rewards through ourloyalty program. Get the latest surf and streetwear news on our blog or dive right into our clothing range.